Aequo is a design retail association with firm roots in its home region of Hauts-de-France. It shines a spotlight on local designers, businesses and expertise.
Running through its entire body of work is an aim to show that it is possible for local makers to produce top-quality contemporary items which echo regional traditions through their design and use.
Its collection has emerged out of a kind of dialogue between imagination and the material world. By reflecting on Hauts-de-France’s cultural heritage, then enhancing it using local materials and the skills of local designers and businesses, the association has created a poetic, vibrant and exciting collection.
Aequo during Now le Off 2018 edition in Groundcontrol for the Paris Design Week
Camille Khorram graduated from the Ecole des Arts Décoratifs de Strasbourg in 2011. Her career as a freelance designer began in Paris. In 2015 she then moved to Lille where, as well as pursuing her own creative work, she teaches foundation degree and degree level product design at the Ecole Supérieure d’Arts Appliqués et de Textile de Roubaix.
As a furniture specialist, Camille Khorram aims to conceptualise objects that make our lives a little better. To do this, she constantly analyses daily routines and the settings in which they take place, before feeding her observations into her work so that she can reinvent our habits and common usages and redesign daily life through her clever solutions. However, Camille also enjoys linking her observations to another of her inspirations, technical skill, be it artisanal or industrial in nature. This is why she takes part in lots of residencies: by giving her an opportunity to start a dialogue with different collaborators, they open up new questions and help her explore fresh creative spaces.
Consisting of two sites located in emblematic places of the territory united under the broad theme of 'work', the ecomuseum of the avesnois testifies to the local industrial heritage around the themes of glass (AMV - Trélon) and textiles (MTVS - Fourmies ). Placing man at the center of his environment, he continues today his discourse towards an interdisciplinary and contemporary orientation to maintain the links that exist between the past, the present, and the future.