If we know Boqa for the edition of its armchair Acapulco, a staple of Mexican design, the manufacturer-publisher explores other creative fields. A touch of light is added to the range of products with the work of Margaux Keller, indoor and outdoor seating bathed in sunlight. The brand is thus defined as a true designer furniture publisher.
Boqa is a proudly French company. Its workshops use metal, plastic rods, leather and wood to design and make indoor and outdoor furniture.
The two partners behind the venture, Julien Adam and Nicolas Garet, have made Boqa Europe’s leading practitioner for its flagship material, scoubidou strings.
Over its seven-year existence, Boqa has created a comprehensive range that navigates through various different decorative worlds, from outdoor furniture to kids’ bedrooms, all while maintaining its original and unique style.
Boqa has now won international recognition thanks to its prestigious customer base, its wide-ranging network of 130 outlets around the world and the fact its products are now exported to every continent on the globe.
It has recently enhanced its catalogue with new signature models that use plastic rods in innovative ways to combine comfort with designer aesthetics. What’s more, because Boqa has an open mind when it comes to using materials such as leather, hemp and even cotton, it is transforming both the way products look and our preconceived ideas about them.
Margaux Keller designs products and furniture, but she is also an interior architect.
After studying design for five years at the École ENSAAMA Olivier de Serres and, later, theÉcole Boulle, in 2010 she got her degree in design and interior architecture and was highly commended by the examining board for her project entitled "Design (Sans) Vergogne". She then trained in the Philippe Starck company’s workshops alongside Eugeni Quitllet.
Margaux Keller belongs to the school of thought that design should no longer be confined to a binary choice between functionality and aesthetics. Instead, there is – there has to be – a third way of conceptualising objects, in their most broadly defined form, and space: emotion.
In 2011, she was selected to join the design team at Fabrica, the Benetton group’s communications research centre. There, she spent a year under the artistic directorship of Sam Baron, designing items for museums and galleries as well as the Benetton brand.
In 2012, Margaux Keller returned to her beloved home city of Marseille to set up her own global design company. There, she has developed a very wide variety of partnerships with the likes of Yves Saint Laurent Beauty, Roche Bobois, Cartier, Made.com, La Redoute Intérieurs, Habitat, SIA Home Fashion, the CFOC concept store, Vista Alegre, KparK and La Monnaie de Paris.
She is now working on a host of international projects which touch on everything from space design to interior and commercial architecture, as well as interiors for boutiques, restaurants, shops, offices and more.
While all this was happening, in 2016 Margaux Keller became artistic director for the design retailer Bibelo. First, she completely revamped its brand identity; now, her daily tasks focus on developing Bibelo’s collections.