Label Innovation of the promotion 2019, the manufacturer-publisher Dasras and the studio Briand & Berthereau are working together on an innovative solution for commercial spaces. A modular sofa that is defined by the multitude of uses to which it responds: collaborate, isolate, present, wait or relax, restore etc. A mini-architecture in spaces that need to be constantly rethinking.
Launch of the 2019 Label Innovation project to be discovered at the end of 2019-2020
Behind Dasras is the story of a family that has handed down its woodwork skills for five generations, developing them and specialising ever more deeply in them all the while. To build on these strong foundations, Dasras wanted to continue pursuing quality so that it and its collaborator designers could make products that would set a new tone for your home.
This studio was created in 2011 by Joran Briand and Arnaud Berthereau and works in both design and interior architecture. Its philosophy can be summed up in a few words: use minimum resources to maximum effect. This approach, which could be described as frugal, aims to strike a perfect balance between form and function, while providing ideal responses to the financial and environmental limitations inherent to each project. To do this, we love to give our materials a “voice” by seeking out their essence and the fundamental elements of their existence. We try to chip away at each object’s design to rid it of every sliver of superfluity and celebrate its full emotional power.