Along with its partner D’Days 2017, digital platform Eyes on Talents combines its vision with VIA’s know-how to present the exposition Game ChangHer. A poetic, sensitive exhibition, putting the creations of a galaxy of women-designers selected from all four corners of Europe in the spotlight. From delicate harmonies to the power of radical pieces, established personalities and young emerging talents converse on equal terms, in a fun setting designed by Ionna Vautrin with the theme “Let’s Play” in mind for the 2017 show. Transformed into an authentic creative and recreational playground, the 300 m² of the VIA Gallery invite visitors to explore and comprehend the true essence of feminine creativity.
Without divisiveness or provocation, without pitting male and female talents against one another, the Game ChangHer event celebrates the universality of design, seen here through the prism of the feminine. Between the exhibition and the pop-up store, VIA and Eyes on Talents’ shared intrinsic mission of revealing and acting as a springboard for designers, allows selected designers to present and sell selected pieces, receiving all the profits to contribute to improving their standing. Singular but panoramic, the Game ChangHer exposition is, first and foremost, a cry of the most compelling need of our times : “Be a Game ChangHer ! The world has enough followers !”.
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