Matali Crasset sees design as research. She works from an off-centred position that allows her to address everyday life while sketching out future scenarios. Her methodology is based on observations of ordinary practices and her approach questions ordinary organisational principles. Her emblematic design, “Quand Jim monte à Paris” (When Jim goes up to Paris), is a mobile “hospitality column” that is testament to her vision of carefully observing how an object is used to invent and develop new rituals. From an expert eye to the ability to see the world in new ways, she questions the obviousness of symbols and codes so as to facilitate a breaking of these bonds. Her work revolves around searching for new typologies and formulating new reasons for living. She defines this search as a gentle accompaniment to the contemporary.