Ora-ïto was born in 1977 and published his first manifesto at the age of 19. It genuinely captured the buzz of the time, with its six pages of luxury objects redesigned in 3D and covered with iconic logos.
Ora-ïto is now world-famous and has his own studio. In 2002, he won the best design “Oscar” for his Heineken bottle, followed by his first Red Dot Design Award in 2004. He is the youngest star designer in history and is called upon by major luxury and industrial brands such as Cassina, Cappellini, Bouygues, Alstom, Laguiole, Zanotta and Accor.
His creations epitomise a new, minimalist luxury style, with shapes that are comprehended in the blink of an eye in keeping with his philosophy of “simplexity”: the art of giving objects with complex functions an apparent simplicity.
In 2013, he created MAMO, an art centre on the roof terrace of Marseille’s legendary Cité Radieuse.