Simire was created in 1946 and mainly supplies furniture for French schools. Its expert knowledge and quality products have won much recognition. It’s largely positioned to cater for the public sector and has annual turnover of around €30 million. Market research has suggested that one avenue the company should explore is furniture for commercial catering. 10% of Simire’s output is refreshed annually using a variety of materials to stay in touch with trends.
LeviSarha is a furniture and product design studio led by Sarha Duquesne and Levi Dethier. After graduating with degrees in Industrial Design from La Cambre (Belgium), the pair went on to get their Product Design master’s from ECAL (Switzerland). They built up a variety of experience in international design studios (at Tomàs Alonso Design Studio, Industrial Facility and Sylvain Willenz Design Office, among others) and cofounded the Studio LeviSerha in Brussels in 2014. Their work is simultaneously sober and modern and combines form and function, in a demonstration of their special attention to detail and high creative standards. The studio takes great care to tackle a range of issues as it develops projects for an extensive portfolio of customers. Whether it’s a gallery piece or an item designed for mass production, every one of their projects is approached with the same curiosity and fascination for production techniques.
The STRAP collection emerged out of a collaboration between Belgian design studio LeviSarha and Simire. This simple, minimalist range is sufficiently characterful to intrigue more than just the local authority clients around whose needs it has been designed, featuring everything from tables and chairs to fittings for microwaves and sauce counters. By adding a slight twist to chairs’ rectangular shape, the designers lend a special look to the collection while allowing the brand’s DNA to shine through.