This workshop was organized in the context of the French Design Incubator at the Paris Design Summit that took place February 20th at the le French Design by VIA Gallery. The event questioned sustainable furniture: how can it be defined? What is the added value of creative capital in the process of eco-conception? The workshop, coordinated by VIA, was led by the FCBA technological institute, furniture editor Atelier Emmaüs and the Bold Design designer studio.
The day’s events:
Introduction: presentation of the environmental problems in the furniture industry
Setting up of 4 work groups led by the guest speakers
Mot-clé (Key words) card game: 4 cards were drawn every 15 minutes to help map out ideas
Mot-contexte (Context words) card game: 3 cards were drawn to compare the results of the reflection with reality and help determine pillars for defining sustainable furniture
Feedback: each group presented their scenario
Coordination and report: Elise Daunay, design project manager
GROUP 1 / BOLD DESIGN
The group led by Julien Benayoun organized its reflection around three key ideas: emotion, history and accessibility that bring up questions of transmission, sensitivity, ethics and aesthetics as well as negative growth. The group proposed two scenarios, one pessimistic: no more materials or resources, extreme pollution … which then obliged us to imagine an optimistic scenario to shed light on a necessary decline and ultimately define a new 100% renewable motto: recycling, reuse and location. Renting furniture was a solution suggested by some groups to resist extreme consumer habits and encourage a more sustainable, reasonable consumption.
GROUP 2 / ATELIER EMMAÜS
Don’t give in to trends, adapt our current lifestyle that tends to chase away individualism or over-consumption and make education the preferred channel for an environmental awareness campaign were the key principles proposed by Zoé Touchard and Loïc Notaroberto’s group. If we wish to conceive and adopt sustainable furniture in our living spaces, we must place the consumer/consumer-actor user the heart of our reflection and help him become more aware. The need to educate society may be a possible answer to today’s environmental urgencies. The school was thus chosen by the group as a context for addressing ideas. As a symbolic place, it can be defined as a place to bring people together and encourage discussions between younger generations, designers and manufacturing conceptors to rethink how we function, experiment and promote the social capital of generalized, sustainable thinking to create jobs and validate craftsmanship!
GROUP 3 / FCBA
Setting up a bold, adapted environmental policy to reach individuals and companies was the question asked by Justine Rouger’s group. Being a player in sustainable development means taking responsibility. The roles of manufacturers, designers and materials are thus determining factors to conceive sustainable furniture and provide ways to consume differently. This means taking into account environmental restrictions before the creative process even begins to set an environmental example. What today is considered a restriction should become a reflex for tomorrow. The environment and nature must be a founding pedestal for all creations and reflections. As for utility and sharing, they must guide all acts of consumption. Let’s do it together!
GROUP 4 / FCBA
It is possible to democraticize sustainable furniture! How? By creating a committed community, a Station F for eco-conception … This is one idea discussed in Yoann Montenot’s group that selected the cabin as a demonstration device and context for an itinerant exhibition to present sustainable furniture as a concrete solution to climate change. The cabin, open to everyone, will be enriched by each person’s experience with it and promote sustainable thinking. We harvest what we sow … Think local and short circuit, communicate to eliminate prejudices and encourage the awakening of consciousness are our new objectives.
Yoann Montenot – Project manager for Innovation
Yoann Montenot helps companies develop their furnishing products. His 10 years as a designer in an agency gave him experience working with a variety of industries: packaging, mass market or industrial products, point-of-sale promotions … His specialization in eco-conception provided him with the knowledge to integrate an environmental element as well. At FCBA, he is part of a multi-talented team of designers and experts in materials and ergonomy. This collaboration has helped him participate in fine-tuning a methodology that is based on observing uses and experimenting with physical or virtual prototypes. His work is part of an approach based on “Design thinking” and “Frugal innovation”.
Julien Benayoun – Designer and co-founder
Bold is a design and scenography agency created in 2008 by William Boujon and Julien Benayoun. Bold imagines each project in its entirety while placing user experience at the heart of its reflections.
William and Julien draw their inspiration from the latest technological developments, science and the arts to imagine objects or spaces. This approach has led them to collaborate with structures as varied as Le Laboratoire, Paris / Cambridge, MIT Media Lab, Nelly Rodi, Dood Studio, Photocabine, Centre Pompidou, etc.
PLUME, their innovative, sustainable lighting system made in Tyvek, aluminum and LEDs, was supported by an Aid to Creation at VIA (Validation of Innovation in Furniture). The agency is also a research laboratory that investigates new uses and incorporates traditional techniques as well as digital technologies. Bold’s research on various 3D printing techniques led them to experiment with 3D ceramic printing in the 8FabLab Drome.
The agency imagines its first collection of armchairs and sofas adapted to different body types that will be entirely made in France with the Mousse du Nord manufacturer for CAMIF Edition.
In 2017, Bold began a fruitful collaboration with the French editor KATABA by signing a first collection of objects and furniture that have defined the décor of the MIGNON Café, “The most adorable coffee shop in Paris” according to Vanity Fair magazine. www.bold-design.fr firstname.lastname@example.org instagram: @bold_designers
Justine Rouger – Design and material consultant
Justine Rouger helps companies develop their furnishing products. Thanks to her masters degree in Management Design and Innovation, she has an overall view of how a design project unfolds and the methods needed to help implement it. She believes that innovation passes as much by the product as by the way it is developed. At FCBA, she is part of a multi-talented team of designers and experts in materials and ergonomy. This collaboration has helped her participate in fine-tuning a methodology that is based on observing uses and experimenting with physical or virtual prototypes.
Loïc Notaroberto - Atelier Emmaüs designer and creative director
Notaroberto – Boldrini is made up of two different yet complementary personalities. Inspired by pop culture, they seek to reinvent their philosophy and aesthetic in a pure spirit through new fields of expression and by mixing materials. Their creations combine colors and shapes in fun, cheerful products that reflect their appreciation of soft pop as well as their unique approach to design since they are both designers and manufacturers.
Alice Huchon Colunga - Responsible for circular economy projects
As an enthusiastic industrial designer, her career has revolved around diverse projects that have been made in France, Mexico and other countries. Her creative path is based on the conceptor-user tandem, a work method that helps obtain better products and services which are closer to actual needs.
She likes to describe her work as creative, multi-faceted and adaptable while also respecting the environment.
Zoé Touchard - Project manager
A graduate of Sciences Po Grenoble with a masters in “Economy and Social Entrepreneurship”, Zoé recently joined Atelier Emmaüs as project manager. She coordinated the launched of a collection of objects, made 100% from wood scraps, that was designed by Ionna Vautrin, Ferréol Babin and Studio 5.5.